Held an event to convey the philosophy of Bonaventura entitled Discover BONAVENTURA: A Journey into Italian Luxury

On Thursday, October 31, 2024, the event "Discover BONAVENTURA: A Journey into Italian Luxury" was held at the Embassy of Italy in Mita, Tokyo.

At the embassy, ​​where you can forget the hustle and bustle of the city and enjoy a quiet and beautiful garden, we held a presentation on the history of Bonaventura and the craftsmanship that supports the brand, along with product displays.

The ceremony also featured speeches from Gianluigi Benedetti, Italian Ambassador to Japan, and Giacomo Cortesi, CEO of BONAVENTURA Group, as well as speeches from Riccardo, the chief maestro of the studio in Florence. A video was also shown that talked about Paoli's (Ricardo Paoli) heritage of craftsmanship and Bonaventura's innovations.

 Speech by Mr. Gianluigi Beneditti, Italian Ambassador to Japan

``We are very happy to celebrate Bonaventura today.Bonaventura was born in Milan and is known not only in Japan but all over the world as a representative brand of high-quality handmade leather products.

Bonaventura is also an example of the potential of developing Italian and Japanese industry in the fashion sector.

Bonaventura combines two worlds and two great excellences.
One is the rich craftsmanship culture of skilled designers in Tuscany (Florence) and classic Italian design that transcends time.
The other is Japan's essential and contemporary aesthetics, functionality, and technology.
The result is a collection of elegant, high-quality leather accessories that are practical and long-lasting.

Finally, I would like to conclude my remarks by wishing you all the best in spending this afternoon at your leisure while praying for Bonaventura's continued success both in Japan and around the world. ”

Speech by Giacomo Cortesi, CEO of BONAVENTURA Group, who came to Japan from Italy for this event

'Bonaventura means 'luck and happiness' in Italian.The brand name reflects our desire to create happiness and share that happiness with our customers.
We I want to create products that will remind you of the Bonaventura brand every time you use them.

The texture, color, and design of high-quality leather, the smooth feel of the product, the feeling that it feels like it fits in your hand, and the fragrant scent that only truly high-quality leather can give you. Products that make people feel happy.
We started creating products with the desire to deliver such an experience to as many customers as possible.

Bonaventura doesn't just pursue sales and profits, we sincerely work with our customers and listen to their voices. We would like to continue producing high-quality products that are valuable to our customers at sustainable and reasonable prices.

We started making products with iPhone cases, and now we are producing handbags, wallets, belts, and notebooks because we want to respond to the feedback we receive from our customers. , travel goods and more, thanks to your feedback.

Our collection has everything, and we do it in the best possible way, to satisfy our customers.

Bonaventura's customer service is all about building close relationships with our customers and providing them with better value. What we aim for is not just a luxury brand, but a brand called ``Beyond Luxury'' that goes beyond luxury. It does not mean luxury, which indicates status or class, but rather an elegant and sophisticated way of life based on quality and functionality.

Our success is to transform everyday objects into high-quality and highly functional items that make our customers feel happier than usual.
The happiness of holding something that is of high quality and filled with thought, and the enrichment of a life surrounded by such things.

With the time experiences created by our products, we feel a strong connection between our customers and the brand, and we aim to work together to build a brand that delivers this kind of happiness to our customers as sustainably as possible. ”

After the ceremony, there was a presentation of products that gave a sense of Bonaventura's history, as well as the announcement of new bags and a new category of belts.

With catering provided by Kojimachi's Italian restaurant "Elio Locanda Italiana," the event was an event where guests felt the Bonaventura brand philosophy and felt the connection between Italy and Japan.

An event titled Discover BONAVENTURA: A Journey into Italian Luxury was held by the Embassy of Italy in Japan to convey the philosophy of Bonaventura